The stagnating agri-exports from India in recent years can be traced partly to distorted domestic prices for products like rice, wheat, oil meals, tea, coffee etc. Since 1985-86, the National Co-operative Development Corporation is also implementing a training programme TOPIC (Training of Personnel in Co-operatives) for the training of co-operative personnel. There is no mystery about the way agricultural produce gain utility and move from the producer to consumer. You may find that a combination of advertising in your state/metropolitan newspaper and your local paper gives you the best results. 2. It brings marketable surplus to the market for sale. This type of market research is designed to evaluate whether your advertising messages are reaching the right people and delivering the desired results. By 1970-71, their share went up to over 23 per cent. Marketing Surveys of various agricultural products were undertaken and these were duly published. Precision agriculture is a data driven methodology for managing and optimizing the production of crops. It is, therefore, important that these personnel are trained so that they have at least the basic knowledge of agricultural marketing. According to Thomsen – the study of agricultural marketing comprises all the operations, and the agencies conducting them, involved in the movement of farm produced foods, raw materials and their derivatives, such as textiles, from the farms to the final consumers, and the effects of such operations on farmers, middlemen and consumers. These facilities available in ‘Central Markets’ make it possible to handle business at large scale. From there again, retailers will buy it and sell them to the ultimate consumer. They are generally held once a week on a particular day. The ultimate target for agricultural marketing practices are those who actually buy and eat the farm produce (See also B2C Marketing). Extensive agriculture is distinguished from intensive agriculture in … India had for the first time a record production of 202.5 million tonnes during 1998-99; the production of rice and wheat was 84.7 and 71.0 million tonnes respectively. The local market is also known as growers’ market and is available in the vicinity of rural areas. Advertising is a very common form of promotion, used by almost all types of organizations: businesses, charities, political parties and other organizations. Business, Marketing, Agricultural Marketing. Production of pulses, oilseeds, potato, milk, egg and fish has also been very high, placing India amongst the front-runners in their production. Some campaigns focus on the issue of naming a product, establishing its brand in the minds of consumers. A number of middlemen operate in these markets. Banner Ad. Adequate publicity to market information. Social media advertising is a popular choice for small businesses, because the cost is relatively affordable and you can be highly selective with the audience you target. In 1950-51, co­operatives were providing hardly 3 per cent of rural credit. processing co-operatives. While a few courses are conducted regularly, others are ad hoc in nature and include training in the areas of general agricultural marketing, grading, market intelligence, etc. It creates the ads, plans how, when and where it should be delivered and hands it over to the client. As this consumer base represents nearly everyone, marketing campaigns often focus on one segment of the population at a time. To sell in the Mandi, the farmer has to make special effort and arrangements to carry his produce and transport his produce till the nearby Mandi. Agricultural marketing comprises marketing of food grain, commercial crops, plantation crops, horticultural produce and semi-processed products. On return, trained officials are entrusted with special assignments. Types of Agriculture. In recent years, edible oil, accounting for nearly 60 to 70 percent of the value of total agri-imports, has become the single largest item of agri-imports. Huge Collection of Essays, Research Papers and Articles on Business Management shared by visitors and users like you. At the national level, there is the Vaikunthlal Mehta National Institute of Co-operative Management, Pune, for training senior and key personnel of co-operative institutions and co-operative departments. Adequate and cheaper transport can widen agricultural markets and offer remunerative prices also. The state also issues requirements regarding quality, size, and packaging of products, standardizing many agricultural products between different producers. Assembling of Products – The primary function of local market is to assemble the farm produce at a single place. This programme aims at imparting necessary training to the supervisory staff at lower level, in charge of commercial grading centres run by market committees, co-operative societies, etc. Marine products, in recent years, have emerged as the single largest contributor to the total agri-exports from the country. There should be reasonable number of middlemen between the farmer and the consumer. Since food consumption varies a great deal among ethnic groups, other campaigns leverage products’ uses in ethnic cooking or as substitutes for traditional ingredients. Development of cooperative marketing – The defects of agricultural marketing are removed by the development of cooperative marketing. Government of India provides financial assistance to the NCCT, Vaikunthlal Mehta Institute and the 17 training colleges, while the state governments and the State Co-operative Unions share expenditure of the junior training centres. For example, the farmers market paddy, wheat or sugarcane as is produced by them. (v) He should have holding capacity, in the sense, that he should be able to wait for times, when he could get better prices for his produce and not dispose of his stocks immediately after the harvest when the prices are very low. Some types of crops like sunflower or rape devastate soil and require a fallow year. Only regulated markets and co-operative marketing society can supply market intelligence services.